Alterna

Since 1997, Alterna has pioneered “alternative” luxury haircare. Alterna believes that you shouldn’t have to choose between clinically proven salon-tested results and pure ingredients. A trailblazer in the world of luxury haircare and styling, Alterna has always been about purity and innovation inspired by skincare science. Alterna transcends ordinary haircare – with healthy, sensorial rituals and clean, skincare-inspired formulas – elevating everyday moments into self-care experiences that transform the hair and delight the senses. Whether at the salon where Alterna empowers stylists to create experiential, transformational moments or while treating at home, Alterna is an essential ritual for people who value self-care and the freedom to express themselves.