Azzaro

Loris Azzaro founded the Azzaro brand in 1967 based on a collection of bright, spectacular, fluid, and shimmering dresses... It was something brand new, and the opposite of the little black dress that was fashionable at the time. He achieved immediate recognition. In 1968, Loris Azzaro opened his own couture house at 65 rue du Faubourg Saint-Honoré in Paris. The address is still the hub of Azzaro fashion today. Loris Azzaro believed that ‘life is an endless summer’. It is luminous and radiant. The sunny attitude allows the brand to stand out, with one motto in mind; TIME TO SHINE - also incorporated in the Azzaro symbol - the sun. Loris Azzaro said: ‘All my senses are aroused by the sun, the sand, and the blue sky. I always endeavor to color my fragrances with the scents of the Mediterranean.