Matiere Premiere

Matiere Premiere is a groundbreaking fragrance house founded on the belief that true luxury lies in the purity and quality of raw ingredients. With a commitment to craftsmanship and sustainability, the brand has taken an unprecedented step by cultivating its own fields in the renowned Grasse region of France—allowing complete control over the growth, harvesting, and extraction of each botanical element. This dedication to hands-on sourcing brings a new level of transparency and authenticity to the art of perfumery. Each fragrance in Matiere Premiere’s collection revolves around a single hero ingredient, such as tuberose, vetiver, or rose, which is carefully nurtured to bring out its fullest expression. The brand's co founder, Aurélien Guichard, a skilled perfumer, artfully blends these raw materials with complementary notes to amplify their natural beauty, creating complex, evocative fragrances that resonate deeply. With its artisanal approach and eco-conscious principles, Matiere Premiere not only produces scents of exquisite quality but also honors the environment and promotes ethical practices. The result is a line of fragrances that encapsulates nature’s essence, crafted for those who seek both sophistication and substance in their olfactory journey.